The key regulatory push factors centre around the key tenets of the Paris Agreement; a reduction of 50% in Green House Gas emissions by 2030 and “Net Zero” by 2050. There is a growing trend from governments across the globe to introduce policies, regulation and programs that both encourage and support farmers and landowners to change the way they produce food and use their land. Since 1947, there have been 2,211 climate laws and policies passed, planned, or approved globally, 2,056 of which were introduced since 2000. This policy shift will likely create significant investment opportunity. The key consumer pull factors are a result of growing interest in health and wellbeing, not only of individuals, but in the natural capital that supports the growing global human population. Food production is increasingly being scrutinised for its use and abuse of inputs, as well as the impact intensification of food production on the environment; in particular, water course pollution and soil degradation, as well as the potential long-lasting imbalances inflicted upon natural capital.

The CIBUS team has seen that traceability and transparency in the supply chain, has resulted in increasing demand for “better for you” and organic products as well as “clean label” inputs and ingredients, as consumer priorities shift. The total global wellness market is estimated to be USD 1.5tn with a CAGR of around 10%.